There is no doubt that Apple is partly responsible for what Microsoft is today. OS X has continued to inspire version after version of Windows.
Microsoft has always been a PC company, with the majority of their successful products being based on the PC. Apple on the other hand has ushered a range of exciting non-PC based innovations. The success of the iPhone concept, for instance, has forced Microsoft to re-thing their mobile strategy, culminating to the release of the freshly done Windows Phone 7.
Microsoft’s leadership concedes that the market is moving further and further away from the PC. As a big company that has to appease shareholders, Microsoft’s cautious attitude can be forgiven. However they are now forced to innovate and take risks, thanks to Apple.
We wonder: Will Microsoft’s general business attitude change over time in order to try and regain the lead from Apple? Only time will tell. For now we will remain grateful to Apple for their unmistakeable role in Microsoft’s transformation.
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